Core Message Analysis
About Us

The Core Message Analysis process was developed by David Fideler to strengthen the marketing programs of businesses on the most fundamental level.

By basing a company’s message, marketing copy, and communications strategy on a careful analysis of the real value it offers, the Core Message Analysis helps a company to improve the overall effectiveness — and ROI — of its entire marketing program.

David Fideler is a marketing consultant, copywriter, and creative director with over 20 years of experience in marketing communications. He is the author of articles and white papers on marketing communications, positioning, strategic planning, and related topics. A former publishing professional and educator, he has published dozens of articles in national periodicals, and worked for companies across the United States.

> Podcast with David Fideler: Solving the #1 Problem in Marketing Communications

“Many thanks for your valuable help. You have a real gift for helping companies bring their core message into focus. The website copy is exactly what we were looking for, and the white paper you wrote is great. Thank you also for the superb testimonials you obtained from our clients.”

—Kari Bliss, Bazzani: Design+Green+Build

“This is a terrific piece of work . . . a treat to open and read. It’s perfectly aligned with what we are doing — what a great ‘read’ you’ve done.”

—Karen Christensen, Guanxi




David Fideler

For smaller projects, copywriting is available that uses the Core Message Analysis Process. Contact us for details and for sample work.