Core Message Analysis
The Core Message Analysis: We Start at the Beginning, to Build a Solid Foundation

For any business, service, or product, there are at least four levels of selling points. And we catalog all of these, to determine the different kinds of value that are being offered.

First, the Core Message Analysis clearly identifies all the key features, benefits, selling propositions, and value propositions of what you have to offer . . .

Core Value Proposition, Unique Selling Proposition, Benefits, and Features: The Four Levels or Kinds of Selling Points

Next, it sifts them, ranking your selling points in importance.

This raw analysis provides the foundation for everything else that follows.

  • The Core Message Analysis provides a solid, systematic, and strategic foundation for any marketing or branding approach.
  • It also provides a solid, objective foundation for the creative work that is central to any marketing program.